AI Insights · Timothy · April 2025
Top 5 Social Apps Performance on Android in the UK: Q1 2025
Explore the performance trends of the top 5 social apps on Android in the UK during Q1 2025, including downloads, revenue, and active users.
In the first quarter of 2025, TikTok - Videos, Shop & LIVE saw its weekly revenue starting at around $1.8M, with a gradual decline to $1.3M by mid-March, before bouncing back to $1.6M by the end of March. Weekly downloads peaked early in the quarter at approximately 98K and ended at 65K, while weekly active users remained robust, averaging over 5.7M.
Grindr - Gay Dating & Chat maintained a steady revenue flow, beginning at $82K and reaching $94K at its peak. Downloads remained low but consistent, hovering around 2K weekly, while active users peaked at 126K mid-quarter, ending with a slight decrease to 104K.
Facebook experienced a consistent increase in revenue, starting at $37K and peaking at $47K in early March. Downloads were strong, peaking at 63K, while active users showed a slight increase, ending the quarter with over 20M.
Instagram saw its revenue peak at $42K late February, with a slight decline to $34K by the end of March. Weekly downloads started at 57K, peaking at 63K early in the quarter. Active users remained stable, averaging over 8.9M.
Yubo: Make friends & Chat now had a fairly stable revenue stream, starting at $28K and ending at $28.5K. Downloads remained consistent, fluctuating around 2.5K, with active users peaking at 33K in February before a slight drop to 31K.
These insights are based on data from Sensor Tower, where more detailed analytics can be explored.
